Aston Martin Aramco Formula One Team has developed a new long-term high-performance apparel partnership with the global sports giant, PUMA.
The worldwide sportswear company has become Aston Martin F1’s official sportswear, athleisure, and technical gear partner, beginning with the 2025 season.
Driven by speed. Designed for passion.
— Aston Martin Aramco F1 Team (@AstonMartinF1) November 13, 2024
Aston Martin Aramco F1 x @pumamotorsport. pic.twitter.com/5tKBNQY2UX
The collaboration is crucial to the Aston Martin F1 Team’s objective of providing elite performance on and off the track by supplying advanced racewear and footwear to drivers and the construction crew.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco F1 Team, said, “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
Founded in 1948, PUMA is a global leader in sports gear and footwear, known for its innovative technologies and trendsetting designs. The brand helps athletes reach their greatest potential by delivering revolutionary performance gear. In India, PUMA is committed to cricket and has partnerships with top cricketers like Virat Kohli, Mohammed Shami, Riyan Parag and Nitish Kumar Reddy.
Furthermore, this month the brand announced its entry into Formula 1 by signing Scuderia Ferrari HP driver Charles LeClerc as a global brand ambassador.
The German sports company also made its first cooperation with F1 this year, with the apparel Spring/Summer collections designed by PUMA x F1 Creative Director and Hip-Hop superstar A$AP Rocky.
PUMA will help Aston Martin Aramco bring ‘the heat to the street’ by blending innovative design and street-ready flair through exclusive cooperation capsules. This will include limited-edition fanwear and trend-forward ensembles.
Arne Freundt, CEO of PUMA, said, “Partnering with the Aston Martin Aramco F1 Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”