Asmitha Sathish, a professional golfer, has joined Plaeto as a brand ambassador. Asmitha alongside Rahul Dravid, who is the brand ambassador and strategic advisor for Plaeto, will be seen promoting the brand.
Sathish will be the ambassador for raising awareness about good foot health, active play, and general growth and well-being for children as part of the collaboration.
Plaeto is India’s first direct-to-consumer (D2C) footwear brand dedicated to children’s foot health. Ravi Kallayil, Sara Kilgore, and Pavan Kareti founded Plaeto in March 2020. Plaeto’s aim is to create a footwear brand that will aid and nurture the growth of children hence they built with materials that outlive the ordinary sneaker and have a 50% smaller carbon footprint.
“We need more icons like her to encourage children to pursue active, outdoor play, especially in today’s world as we recover from the pandemic experience. It’s important that we provide children with an environment that promotes physical activity,” said, Ravi Kallayil, CEO and Co-founder, Plaeto.
“I remember spending hours with my parents to find the right golf equipment, accessories, and the shoes. Nothing compensates for the passion a sportsperson has for his or her game, the right pair of shoes definitely makes the journey a lot more comfortable, and more importantly, safe. Even today, most children across middle-class Indian homes struggle to access such footwear. I am glad that Plaeto is transforming the footwear experience for children. It is a step in India’s journey to an active and healthy lifestyle for its youth, including aspiring professional sportspersons,” said Sathish.