Chennai Super Kings will launch a brand new fan engagement platform ahead of the Dream11 IPL 2020 season. Created in partnership with FanPlay IoT, the platform will leverage advances in Wearables, IoT and Cloud technology.
The Lions have been the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reaching the final eight times and winning the IPL trophy thrice.
A lot of credit goes to the fans of CSK. They’re truly the assets of the franchise who’ve always stood by them no matter be the situation. If IPL is the religion in India, then CSK is God for their fans. Fans are the most important stakeholders in any a sports eco-system. Fan Engagement is an important parameter to stay connected with the fans.
With this new platform, CSK has the opportunity to involve and engage fans during the tournament as well as post IPL. CSK is one of the franchise with the highest fan-base across the country. With IPL moved out to UAE, it gives the opportunity to stay connected with the fans wherein the fans can be a part of the tournament virtually and cheer for their team.
CSK will be able to capture unique fan language that combines verbal, emotional, fan passion quotient and enables them to reward those super fans. A wide range of wearables and IoT devices, from bands to pendants, key chains to pennants, all incorporating intelligence, will be launched in the coming weeks.