The leading global sportswear brand Asics has announced its association with the Indian squash player Joshna Chinappa. The company has decided to partner up with the world number ten seeded player as their brand athlete. Asics has been forging an association with a lot of Indian athletes like Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T.Gopi .
Committed to providing innovative and new solutions in the sports world, Asics is a well-known brand across the globe. Its services and products are used by popular athletes like Serbian tennis star Novak Djokovic. They are currently trying to diversify their profile and help the upcoming and fresh Indian talent. They are also trying to promote more women to take up sports as a career.
“I feel extremely proud to join the ASICS family and be a part of a great group of global athletes. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field, and also help create change off it. Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with ASICS,” said Joshna Chinappa.
Chinappa is a terrific talent for India and has made her country proud. She won the gold medal at the Asian championship twice and is the only Indian woman to win the coveted medal in doubles at the Commonwealth Games.
“We at ASICS India are extremely proud of this wonderful partnership with one of India’s Finest Squash players Joshna Chinappa. Our beliefs and efforts have always focused on empowering youth in India and making a positive change. We at ASICS also believe that as the leading sports brand in India it is important to encourage girls to take up sport. Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. ASICS is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them,” said Rajat Khurana, managing director at Asics India and South Asia.