Asics extends contract with Australian Olympic Committee

Asics supplied uniforms to 487 Olympic athletes for the Tokyo Games in 2021.

A Japanese sportswear company, Asics has announced an extension of its official performance footwear and apparel partnership agreement with the Australian Olympic Committee (AOC). The new deal has been signed for another four years.

As part of the agreement, Asics will supply performance equipment for Australia’s top athletes at the 2023 Pacific Games, the 2024 Paris Olympic Games, and the 2026 Youth Olympic Games.

Asics signed its first contract with the AOC back in 2018, succeeding Adidas, which held the kit rights from 2005 until the 2016 Olympic Games in Rio de Janeiro.

The Australian Olympic team was also outfitted by Adidas at the 1996 Atlanta Games, with Nike taking over for the Sydney Games in 2000 and the Athens Games in 2004.

Asics will provide the Australian team with a smart and sustainable range of items across sports competitions as well as training apparel, casual leisurewear, and other related footwear as per Australia’s Olympic governing body.

Asics supplied uniforms to 487 Olympic athletes for the Tokyo Games in 2021. The company also revealed that ahead of the Tokyo Games, 125,000 units of apparel and footwear were produced for Australia’s largest-ever Olympic team for the Games held outside of Australia. The kit requirement included more than 30 sports, as well as coaching and support personnel.

Matt Carroll, chief executive at the AOC, said, “It has been a pleasure working with Asics in a process that involves extensive consultation with the athletes and their sports on their needs and preferences. Also, we are excited about the significant incorporation of Indigenous designs across the competition and ‘village wear’ for our athletes in Paris and the other Games.”

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