Asian Paints, India’s leading paint and décor brand, lit up the Bandra-Worli Sea Link in a spectacular display to commemorate its new status as the Official Colour Partner of the Board of Control for Cricket in India (BCCI).
In a first-of-its-kind moment, the Sea Link, one of Mumbai’s most famous landmarks, came to life in a vibrant show of colour. The exhibit included a dynamic series of hues chosen from Asian Paints’ broad palette of over 5300 tones, representing the passion, emotion, and excitement that cricket invokes across the country. The creative representation reflected Team India’s enthusiasm by utilising colour as a unifying factor between supporters, the game, and the company.
The Sea Link was chosen as it signifies mobility, growth, and connection—values that are profoundly ingrained in both Indian cricket and Asian Paints’ own journey. The lighting experience was created as a public celebration visible throughout the city, allowing fans to witness the alliance announcement in a strong and unmissable fashion. Asian Paints is the first company in the paints and décor market to collaborate with the BCCI, marking a significant milestone not just in sports collaborations, but also in how design and colour can affect cultural events.
Asian Paints remains India’s definitive colour authority, owing to its unrivalled tradition, profound experience in colour technology, and leadership in décor innovation. This historic activation demonstrates the brand’s capacity to create large-scale, impactful experiences that combine art, emotion, and storytelling.
