Chennai Super Kings has roped in ASAP (As simple as possible) Granola Bars as their Official Energy Partner for IPL 2020. ASAP snack bar, backed by Parle Group, has entered into a three-year partnership with CSK, arguably the most decorated franchise in the league.
Multiple-time champions CSK believes in standing out of the crowd with their bright yellow jersey and the Lion symbol capturing the brand’s essence. Likewise, ASAP believes in self-expression that stands out, and is loaded with fun. Therefore, CSK and ASAP form a strong connect and are determined to take this relationship beyond the field as well.
MS Dhoni and CSK also have branded chocolates in their name. Recently, the brand also launched special CSK edition of the Almond & Dark Chocolate Granola Bars packs. The pack (Box of 12 bars) contains wholesome of almonds and oats with a layer of compound dark chocolate on the back.
CSK also shared a post on Twitter “Be super and raise the bar! Buy now the special edition of CSK ASAP Granola bars.”
CSK has a very strong fan-base, predominantly the youth who love cricket. Hence, it is a perfect brand fit since ASAP offers a strong value proposition for the young urban segment. The brand is very much confident that this partnership in future will mobilise a larger fan base for both the parties.
ASAP has become one of the highest selling snack bars in the country. The official ASAP merchandise is available in more than 4,000 general trade and modern trade outlets in southern and western India.
Before the start of IPL 2020, it will be present in 12,000 outlets. It is already available through CSK website, app and is also stocked by major e-commerce platforms such as Flipkart and Amazon.
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