The Serie A club, AS Roma have ventured into a groundbreaking multi-year partnership with EA Sports, a division of Electronic Arts.
This strategic alliance promises to fully integrate the iconic Italian football club, including its men’s and women‘s teams, into the EA SPORTS FC ecosystem.
The partnership marks a significant milestone for women’s football representation in gaming. By including AS Roma Femminile, one of only two Italian women’s Serie A teams licensed for EA SPORTS FC, this collaboration underscores the commitment of both organizations to promoting women’s football.
AS Roma CEO Lina Souloukou, said, “We are very pleased to welcome back among our partners such a prestigious brand popular with gamers around the world in EA SPORTS FC. It is a source of great satisfaction for our Club to be represented in the video game not only through the men’s team but also with the presence of our Female Italian Champions. We thank EA SPORTS for giving us this opportunity that represents a huge step forward on a cultural level for the affirmation of women’s football.”
James Taylor, Director of FC Football Partnerships, added, “We’re thrilled to introduce AS Roma men’s and women’s teams into EA SPORTS FC as we look to bring fans closer to the players, clubs, and leagues they love. This collaboration represents a deepened commitment to the Italian football community and we’re excited to honour the rich heritage and passionate fanbase of the Giallorossi”.
The partnership extends beyond virtual representations, promising to create new and exciting opportunities for fan engagement. Fans can expect exclusive in-game content, player interactions, and unique virtual experiences to bring them closer to the club they love.
EA SPORTS FC offers unparalleled authenticity, allowing players to experience the world’s biggest leagues, clubs, and players with cutting-edge gameplay and unmatched realism.
This partnership between AS Roma and EA SPORTS FC promises to be a game-changer, not only for the virtual gaming world but also for the continued growth and recognition of women’s football on a global scale.
AS Roma men’s team, fresh off a sixth-place finish in Serie A last season, will kick off their campaign away against Cagliari Calcio on August 19. The squad has bolstered its ranks with the signings of Enzo Le Fée, Angeliño, and Mathew Ryan.
Meanwhile, AS Roma Femminile, the reigning champions of the Italian league and Coppa Italia (women), will begin their title defence on August 31 in an away match against SS Lazio Women 2015. The team also strengthened its roster by adding Giulia Dragoni, Olivie Lukasova, and Verena Hanshaw.