Serie A club AS Roma have signed a sponsorship agreement with blockchain network DigitalBits recently. This deal will see DigitalBits become the main sponsor for the Italian club for the next three seasons (2021-24).
This deal came into place after AS Roma ended its agreement with previous sponsor Qatar Airways, whose contract ended last month. The airline company couldn’t agree to terms with Roma for a renewal of their 3-year agreement which both parties initially signed in 2018. Thus Roma’s new owners, Dan and Ryan Friedkin closed an agreement with DigitalBits as the club’s new shirt sponsor. The Friedkin Group, which became the club’s owners last year, has hereby secured the first significant sponsorship deal as Roma’s parent company.
Although the final agreement is yet to be made official, but as per reports it’s just a matter of time and should be done in a few days timeframe. Many sources have suggested that it will be made official on July 27th. Originally, the deal was to be made public only in a few weeks, however, Roma wanted to promote their new shirt for the upcoming campaign before the start of their pre-season training camp in Portugal.
However, not much has changed as for the structure of the deal. Some of the details of the latest sponsorship deal with DigitalBits include a three-year contract, close to €40 million with a signing fee of €6 million.
Earlier this month, AS Roma have signed Hyundai as its Main Global Partner for the 2021-22 campaign. And as part of the agreement, Hyundai logo will stay to feature on the back of the shirt in domestic competitions throughout the season and on the shirt of the club’s Coppa Italia-winning women’s team.
On a sporting basis, Roma also announced the arrival of Jose Mourinho as their first team’s head coach. The Portuguese have returned to Serie A for the first time since he left Inter Milan in 2010 after winning the treble. But football has changed quite a lot as compared to 2010 and he will have his work cut out to take Roma to Serie A glory.