The Ligue 1 club, AS Monaco have announced a new collaboration with the gambling company, Casino Secret. With this association, the company has been named the official online gaming partner of the French club in Japan for two years.
In this deal, the gambling corporation will assist the Ligue 1 team in reaching out to enthusiasts in the Japanese market.
Jean-Emmanuel de Witt, AS Monaco CEO, said, “We are delighted to welcome Casino Secret as our online gaming partner in Japan. AS Monaco is an iconic Ligue 1 club with a strong international dimension and is enjoying growing interest in Japan notably due to the arrival of Takumi.
“We look forward to starting this new partnership with Casino Secret to grow our presence in Japan and to provide Japanese football fans with some unique jointly created content.”
In order to deliver special offers to its viewers and football fans in the province, both entities will also initiate an exclusive digital marketing strategy showcasing a sequence of elevated material.
Nadir Ounissi, Casino Secret Founder and CEO, said, “Since our launch in 2018, Casino Secret brand has been growing exponentially in Japan and that has led us to win several awards voted by the community of players.
“In the past, we worked with other partners in the football industry. Now as one of the leading online gaming companies in Japan, it is logical to take the next step to associate with AS Monaco, a world-renowned club, with a strong digital audience of over 22 million supporters and a constant growth of this resonance.
“With Takumi Minamino’s presence in the AS Monaco team, we have a great opportunity to grow our respective Japanese communities in the next two seasons. We look forward to this collaboration.”
In the league, AS Monaco have played two games and are currently fifth in the points table. They next take on RC Lens on August 20.