AS Monaco have partnered with Amazon to become the first French top-flight football club to launch their branded online store on the e-commerce giant’s platform.
As per the terms of the deal, the club portal will be available to customers in major countries in Europe. Along with the club’s replica playing and training kit, other branded accessories supplied by technical partner Kappa are available on Amazon.
The Italian sportswear company replaced Nike as AS Monaco’s official kit supplier under a long-term deal signed in February 2019.
This deal will see AS Monaco become the latest European soccer club to ink an e-commerce deal with Amazon. Tottenham Hotspurs also signed a similar deal with Amazon in August.
AS Monaco’s chief executive Oleg Petrov said, “Our collaboration with Amazon is an important step in the development of AS Monaco brand. The launch of this official page, a first for a Ligue 1 club, will increase the visibility of our brand, but also facilitate access to our official products for fans across Europe.”