The Ligue 1 club, AS Monaco, have announced the extension of their partnership with an online sports betting company, VBET. The new deal has now been signed for three years.
The online sports betting company stated its desire to enhance its involvement in the French sports betting market, citing a shared goal of developing together and growing the visibility of both groups, much further than their respective fields.
Established in 2003, VBET is a multinational corporation that operates in the online betting industry. It was founded by Vigen and Vahe Badalyan, with the title derived from the two brothers’ initials. The firm is renowned for its sports betting platform, online casino, live casino, poker, esports, and other types of online gaming.
The company first entered the French market in 2019, with Vbet.co.uk, Vbet.fr, and Vbet.net currently operating in the country.
VBET also stated its intention of continuing to invest in quality partnerships to promote both the brand and French football.
Oleg Petrov, Vice-President and CEO of the Ligue 1 team, commented, “We are delighted to extend our relationship with VBET and make it a lasting one. The renewal of this partnership reflects the good dynamics and trust that exist between our two entities.
“Like AS Monaco, VBET is an ambitious brand and driven by a strong spirit of innovation, which is constantly developing in a market that remains highly competitive. It was, therefore, natural to continue this collaboration in order to continue to support each other in achieving our respective objectives.”
David Ozararat, CEO of VBET France, said, “We are very happy with this renewed confidence from AS Monaco and have strong ambitions for the future, as does this team which continues to surprise again this season. Since 2020, we have believed in this partnership and hope to be able to support AS Monaco for many more years.”
Back in February, AS Monaco also announced a partnership with the Swiss luxury watch company, Purnell as the official timekeeper until 2025.