The Pakistan Cricket Board (PCB), the governing body for cricket in Pakistan, has awarded exclusive broadcast rights for all Pakistan home international cricket matches to a consortium comprising ARY and Tower Sports.
The deal, valued at a significantly increased amount compared to the previous contract, spans 28 months from August 2024 to December 2026.
The successful bid grants the consortium the rights to televise 11 Test matches, 26 One-Day Internationals (ODIs), and 24 Twenty20 Internationals (T20Is), including two tri-nation ODI series. This strategic partnership underscores the growing commercial potential of Pakistan cricket.
Commenting on the occasion, Salman Iqbal, Founder and CEO of ARY Communications, said, “Keeping in line with our commitment to bringing the best sporting events to your screen whether local or global. Now you will be able to watch some of the most exciting cricket on A Sports. We are positive that this will add to the growth of sports in our country.”
Duraid Qureshi, CEO HUM Network of which Tower Sports is a subsidiary, added, “We are excited to be broadcast partners with the PCB. The upcoming international fixtures’ calendar is very exciting and will give Pakistan fans a chance to experience some great cricketing action over the next couple of years with an action-packed schedule.
“This is great news for cricket fans and also exudes a positive image of Pakistan as a host to many nations across the cricketing fraternity.”
Salman Naseer, PCB Chief Operating Officer, stated, “The awarding of broadcast rights for Pakistan region to the consortium of ARY and Tower Sports is a great news for Pakistan fans as we are set to host top cricketing sides of the world in the next two years.
“We appreciate our partnership with both ARY and Tower Sports and thank them for their support towards Pakistan cricket.”
To kick off the new era of cricket broadcasting, the PCB has announced a commentary panel for the upcoming Pakistan versus Bangladesh Test series. The first Test starts on August 21 and the second on August 30.