Artkonnect, a creative talent management company, has announced a partnership with the former Indian cricketer, and renowned public personality Navjot Singh Sidhu.
As part of this collaboration, Artkonnect will handle Sidhu’s commercial engagements and help to promote his personal and social activities.
To kick off this partnership, Artkonnect has created an official YouTube channel called ‘Navjot Sidhu Official’, which will provide fans with an uncensored glimpse into Sidhu’s life. The channel will contain a diverse range of lifestyle content, including his personal transformation journey, daily exercise routines, fashion, motivating philosophy, and trademark commentary that combines cricket, comedy, and charm.
“Transformation begins with the mind. My journey of discipline, devotion, and determination is something I wish to share with the world—not just as motivation, but as a message of possibility. I’m delighted to partner with Artkonnect in this new chapter,” said Navjot Singh Sidhu.
Artkonnect’s goal with this endeavour is to recast Sidhu as a thinker, motivator, and powerful public person, expanding on his reputation as a cricketer and pundit. The launch of his YouTube account is the first of a series of digital-first efforts aimed at highlighting his vibrant personality and love for life.
Anand Kanwar, Co-Founder, Artkonnect, said, “We’re thrilled to welcome Sidhu Ji into the Artkonnect family. His story of transformation is incredibly inspiring, and we’re excited to take it to a wider audience through engaging digital formats. This partnership allows us to celebrate his remarkable journey in a raw, relatable, and uplifting way.”
Rishiraj Gudwani, Co-Founder, Artkonnect, said, “Working with Sidhu Sir is always a privilege. His trust means a lot to us. This collaboration is more than just about content—it’s about building a legacy. From cricketer to commentator, parliamentarian to philosopher, his evolution is truly unique. At Artkonnect, we’re committed to crafting powerful, meaningful narratives, and with Sidhu Sir, we look forward to creating something truly special.”