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Arsenal team up with LABS Group

LABS Group has become the official hotel and resort membership NFT partner of Arsenal in Asia and Europe.

The Premier League (PL) club, Arsenal have inked a new association with a web3 platform, LABS Group.

In this development, LABS Group has become the official hotel and resort membership NFT partner of Arsenal in Asia and Europe. LABS Group aims to make real estate accessible to everyone by utilising Web3 to enable transactions via digital assets, connecting the industry with blockchain technology alongside partnering with property developers and operators worldwide.

Commenting on this new deal, Bernard Lau, Chief Executive of LABS Group, said, “This will accelerate our vision of combining the hospitality industry with global brands, in a way that has not been done before.”

Juliet Slot, Arsenal’s Chief Commercial Officer, said, “We’re delighted to welcome LABS Group to the Arsenal family as they prepare to launch this new product in the New Year. Our reach around the world is going to be an important part of them growing this new business.”

Arsenal have had a spectacular year in terms of signing sponsorship deals, as prior to this deal, the team partnered up with Adidas, Konami, Acronis, PRIME, Unagi, and Extramarks.

The Gunners have performed in a similar fashion on the field too as, before the international break, they managed to acquire the top spot in the English top-flight standings with 37 points. Arsenal played 14 games, won 12 and lost once.

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