English Football club, Arsenal FC have signed a sponsorship deal with cryptocurrency-based sports gambling platform Sportsbet.io, making them their Official Betting Partner for three seasons.
The partnership will see, Sportsbet.io gaining exclusive access to Arsenal’s men’s and women’s teams to create a range of digital content that will feature across the club’s social media channels.
In addition, the firm will leverage the three-year partnership to promote different fan engagement opportunities for its customers and the Arsenal fanbase.
Through this deal, Arsenal will also aim to raise the profile of women’s football in Estonia, the country in which Sportsbet.io operates from. During the season, Arsenal coaches will deliver football clinics to Estonia’s U-19s women’s team as an attempt to inspire and develop the next generation of talent in the country.
Arsenal commercial director, Peter Silverstone said, “We will work together and explore the different ways we can leverage our combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to our fanbase and Sportsbet.io customers worldwide.”
The founder of the Coingaming Group, the parent company of Sportsbet.io, Tim Heath said, “Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about. We’re confident that with Arsenal’s drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football.”