The Premier League team, Arsenal have announced a new sponsorship agreement with the Chinese consumer electronics manufacturer, TCL.
Following this deal, the Chinese brand will serve as the Premier League club’s official regional consumer electronics partner across the UK, Middle East and Africa.
TCL and Arsenal will co-create special content as part of the agreement, and TCL will also provide supporters discounts on a variety of its goods. TCL will also use its access to hospitality to provide fans with amazing fan experiences like game tickets and encounters with living legends of Arsenal.
Sunny Yang, TCL General Manager for Middle East and Africa, commented, “We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world. This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa and the UK. Our values of progression, positivity and inspiration are aligned to those of Arsenal and we’re excited to work together to engage supporters around the world in their common love for football.”
Juliet Slot, Arsenal, Chief Commercial Officer, said, “We are delighted to welcome TCL to our family of partners. This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK. We look forward to working closely with TCL to bring the best viewing experience to our fans in those regions.”
The agreement brings to a close a very busy month for TCL in terms of sponsorships. The company has recently expanded its reach by supporting numerous national teams and events in various sports. The brand also inked sponsorship agreements with the Australian Football League, the Spanish Football Federation, and the South American club football competition known as Copa Libertadores.
TCL is also a global partner of the International Basketball Federation (FIBA) and the next Basketball World Cup in the Philippines, Japan, and Indonesia. In addition, TCL became an official partner of the Indian Premier League (IPL) team Sunrisers Hyderabad (SRH) for the fourth consecutive year in 2023.