Following the extension, Camden Town Brewery continues to be the official beer partner of the London-based club.
This can was chosen by you, brewed by us, made for fans. You cheered loudest to tell us what makes Arsenal great, so that we could create a can that will never stop chanting 'North London is Red'. Grab your now at https://t.co/k973Vqt2lk pic.twitter.com/hNHT7iWlBL— Camden Town Brewery (@CamdenBrewery) June 1, 2023
The partnership was first initiated in July 2019, and with the latest development, it will prolong into a long-term partnership from the 2023-24 season.
On the occasion of the renewal of the esteemed alliance, the brewery entity has launched a brand new beer, ‘North London is Red’ lager.
This lager has been dedicated to the fans of the club and has been created with the help of the suggestions given by the supporters through social media on favourite football moments, icons, and matchday traditions.
The brand, through this renewal, is also providing the supporters with a golden chance to watch Arsenal’s first game of the 2023/24 edition by winning a pair of tickets.
Juliet Slot, Chief Commercial Officer, Arsenal, said, “We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery. The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters. We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”
Commenting on this extension, Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery, said, “We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far. Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints.
She further stated, “We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”
Founded in 2010, and having its headquarters in London, United Kingdom, Camden Town Brewery is a Camden, London-based brewery founded in 2010, and owned by Anheuser-Busch InBev since 2015. The company has a wide range of beers, which are very popular among the people.