The new strategic partnership has made the Indian educational technology firm an exclusive official learning partner of the Premier League club in India, South Africa, Indonesia, and the Middle East.
Extramarks will combine football and education to raise awareness of its offerings which will attract new-age learners, and promote access to ‘Complete Learning Solutions’ for their holistic learning and development as a result of the historic agreement.
The educational firm will also introduce grassroots-level learning programmes, football workshops, meet-and-greets with players, and other exclusive competitions and experiences in partnership with Arsenal to boost engagement with its flagship schools and learners.
Extramarks will also have access to a variety of digital, social, and logistical assets, such as Arsenal imagery, club-certified coaches, and access to the club’s London Colney Training Centre, to support learning opportunities at all levels.
Commenting on the partnership, Ritvik Kulshreshtha, chief executive officer for Extramarks Education, said, “Arsenal is among the best-supported football teams globally and is known for its elegant style of play. Over the years, the club has built a strong resonance and support with young people in India. These factors make it a terrific format for us to expand our audience exponentially. Both Extramarks and Arsenal have a rich history, and it is a matter of pride for us to share our passion for inclusive (or holistic) learning by bringing on-field experiences into the classroom environment.”
Arpit Agarwal, vice president, Extramarks Education, commented, “Football is an attractive avenue for fast-paced brands like Extramarks to increase awareness. With a committed fan base in India, the partnership with Arsenal will drive awareness and demonstrate our offerings to a larger audience with a favourable attitude towards digital learning. This is a one-of-its-kind partnership for us, and we are excited to team up with Arsenal in the coming year and create a lot of value for our audiences.”
Juliet Slot, our chief commercial officer, said, “Extramarks is doing brilliant work around the world to make learning more accessible and exciting for young people. Arsenal has millions of followers globally, and we’re delighted to team up with Extramarks to help them reach and engage a new audience with new learning opportunities. From our first-teams to our academy and right across the club, we have a passion for learning and development, and we’re excited to work with Extramarks to combine our expertise.”
The collaboration between Extramarks and Arsenal aims to improve the learning experience both on and off the field. Furthermore, Extramarks will use various marketing, advertising, and promotional activities to reinforce its redesigned brand identity and 360-degree learning solutions for in-school and at-home learning.
Extramarks and Arsenal will also look into ways to use their voices to show how football and education can work together to motivate and inspire schools and students.