The Premier League (PL) outfit, Arsenal FC have inked a partnership with Athletic Brewing Company, America’s largest non-alcoholic brewery.
As part of the deal, the brand has been named Arsenal’s first official non-alcoholic beer partner.
Beginning in August, cans of Athletic’s award-winning Run Wild IPA will be offered at the Emirates Stadium for all men’s and women’s matches. Furthermore, Run Wild IPA will be available on draft at the club level.
Athletic will additionally make investments in a marketing campaign involving Arsenal players, as well as execute a number of promotions, such as in-stadium sample activations, social media giveaways, and VIP fan experiences.
Bill Shufelt, Co-Founder and CEO of Athletic, commented, “As we continue to grow our footprint in the UK, we’re honoured to partner with Arsenal, an institution synonymous with not just English football, but the sport on a global stage.”
Juliet Slot, our Chief Commercial Officer, said, “I’m so pleased to welcome Athletic to our family. We’re all focused on moving forward after record-breaking seasons for both our men’s and women’s teams in 2023/24. New partners like Athletic are vital in supporting our growth so we can continue to invest in our teams and compete for major trophies. Our supporters remain at the heart of this journey, and with more matches coming to Emirates Stadium this season for both teams, we’re excited to work with Athletic to enhance our matchday offer with their brilliant non-alcoholic beer.”
The Gunners have had a strong start to the transfer season, with two vital acquisitions at the back, but they will now be looking to bolster forward positions.
As we near the end of the transfer window, Arsenal have signed custodian David Raya on a permanent basis from Brentford, after a good loan stint last season, whilst Italian Ricardo Calafiori has strengthened the defence.
The PL is set to begin on August 17, with Arsenal taking on Wolverhampton Wanderers FC at the iconic Emirates Stadium.