The English football club, Arsenal FC have announced a partnership extension with L’Oreal Paris, a French personal care company.
As per the new deal, the brand will continue as the unit’s official partners. The association will continue to highlight L’Oréal Paris’ products, notably Elvive, the UK’s top haircare brand, and Men Expert, the UK’s premier male grooming brand.
Collectively, both will additionally advertise brand-new, cutting-edge product releases scheduled for 2026, with advertising campaigns involving players throughout the season.
Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I, said, “What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together.”
Juliet Slot, Arsenal’s Chief Commercial Officer, said, “We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”
L’Oréal Paris is the world’s leading beauty brand, providing affordable access to luxury cosmetic products. L’Oréal Paris, a brand at the epicentre of science and innovation, is delighted to develop industry-leading products for both men and women, ensuring that everyone feels ‘Worth It’, no matter what.
