The Premier League leaders, Arsenal FC, have announced a global partnership with Meta that sees Facebook and WhatsApp support the club’s efforts to deepen direct digital engagement with supporters across international markets.
The collaboration reflects the growing role of messaging platforms and online communities in modern sports consumption, where fans interact continuously through private conversations, supporter groups and short-form content beyond the live broadcast experience.
As part of the partnership, Arsenal has launched an official WhatsApp Channel designed to provide supporters with exclusive club content delivered directly to their mobile devices. The channel will feature match updates, behind-the-scenes access, interactive content formats and key announcements, offering fans a more personalised way to follow the club throughout the season.
Facebook will complement the initiative through its community ecosystem, enabling supporters to connect via discussion groups, video content and watch-party environments that allow fans across geographies to engage collectively around major moments in the football calendar.
Vivian Odior, Head of Marketing, Family of Apps, said, “We know that being an Arsenal supporter doesn’t start at kick-off and end at the final whistle. WhatsApp and Facebook are where that year-round passion lives – the transfer speculation, the tactical debates, the shared memories and hopes for next season. Whether in a private WhatsApp group chat or echoed across Facebook’s global groups, we’re proud to bring Gooners even closer to the club they love.”
Juliet Slot, Chief Commercial Officer at Arsenal, added, “Being an Arsenal supporter is about shared moments, connection and a sense of belonging in our community. Our partnership with Meta builds on how our supporters already come together, wherever they are in the world, and will create more ways to feel closer and more connected to our club. As we continue to compete to win major trophies, partnerships like this play an important role in supporting that ambition and strengthening our connection with supporters.”
The partnership launched with a campaign titled “It’s Official,” highlighting how conversations across messaging platforms shape modern football culture, from pre-match anticipation and tactical discussions to post-match reactions shared instantly across global fan networks.
The agreement also includes matchday activations at Emirates Stadium, where digital experiences are expected to connect online interaction with in-person fan participation, further integrating physical and digital supporter journeys.
Commercially, the Meta partnership expands Arsenal’s global sponsorship portfolio, which includes brands such as Deel, ADT, HFM, Paramount+, Zilch, Starling Bank, KONAMI, Stanley 1913, Guinness, Athletic Brewing, Asahi Super Dry, TCL, L’Oréal Paris, Bitpanda, and Airwallex.
On the field, Arsenal continue to build momentum in the 2025-26 season, leading the domestic title race by nine points with seven matches remaining. The club has also progressed to the quarterfinal stage of the UEFA Champions League, strengthening optimism around a deep run in European competition as performances continue to support its growing global commercial appeal.
