In this agreement, Arsenal’s first-team members will visit Dubai Expo. Unique content will be produced to showcase the opportunities and amazing events that Expo 2020 Dubai has to offer.
Along with this, Expo 2020 Dubai’s presence will be felt at the Emirates Stadium on match days through LED perimeter boards advertising as well as exposure to the club’s fan base through an extensive range of digital rights.
Peter Silverstone, Chief Commercial Officer at Arsenal, said, “We are looking forward to showcasing Expo 2020 Dubai to our hundreds of millions of fans and followers worldwide through a range of digital, matchday and in-market campaigns.”
“It is fantastic to support this historic first World Expo in the region while strengthening our presence in the Middle East alongside our long-standing, and much valued, partnership with Emirates.”
On a recent trip to Dubai, Arsenal coach Mikel Arteta visited Expo 2020 and the Emirates pavilion.
“It was incredible to visit Expo 2020 during my recent visit to Dubai. To experience the future of aviation at the Emirates pavilion was fantastic and the Al Wasl Plaza’s dome light projections were a particular highlight. It was a truly unique experience,” the Spaniard said.
While speaking about the association, Sholto Douglas-Home, Chief Sales & Marcomms Officer, Expo 2020 Dubai, said, “Expo 2020 Dubai is delighted to partner with Arsenal, the team that has been a proud part of the UAE’s and Dubai’s legacy, with Emirates Stadium serving as the home base for many exciting wins on this journey.”
“We can’t wait for the Gunners fans all over the world to be inspired by everything Expo 2020 has to offer and to get a glimpse into the players’ own unique experiences as we host the world for 182 unforgettable days.”