Arsenal and Cadbury have extended their long-standing commercial partnership for a further four years, taking the relationship through the end of the 2029-30 season and marking a decade of collaboration between the Premier League club and Mondelēz International-owned confectionery brand.
The partnership began in 2020, when Cadbury became Arsenal’s official snacking partner. Since then, the relationship has expanded beyond traditional sponsorship assets to encompass fan engagement, community initiatives, inclusion and women’s football.
Cadbury will continue to work across Arsenal’s men’s and women’s teams, using the club’s global reach to create supporter experiences and community-focused activations.
Omar Shaikh, Arsenal’s Global Partnerships and Ventures Director, said, “Cadbury has become a valued part of our partner family and has played an important role in helping us create memorable experiences for supporters while celebrating the communities connected to our club.
“The strongest partnerships are built on shared values, trust and a long-term commitment to growing together. This renewal reflects the strength of our relationship and gives us the opportunity to keep creating meaningful moments for supporters over the years ahead. We’re delighted to continue our work with Cadbury as we enter the next chapter of our partnership.”
Louise Page, Cadbury Partnerships & Owned Channel Lead, added, “Cadbury is dedicated to celebrating the people behind Arsenal, on and off the pitch. From backing coaches like Jen Kelly at Islington Ladies to bringing players and supporters together at key moments throughout the year, this partnership has always been about the community that makes this club special, across both the men’s and women’s teams. Continuing that partnership takes us to 10 years with Arsenal, and we can’t wait for what’s to come.”
The partnership has placed particular emphasis on inclusion, including initiatives supporting deaf supporters and promoting British Sign Language (BSL) through Cadbury’s wider “Sign with Fingers” campaign. Cadbury has also supported grassroots football, including backing coaches such as Jen Kelly at Islington Ladies.
The renewal forms part of Cadbury’s wider football strategy, with the brand also maintaining partnerships with Chelsea and Tottenham Hotspur. For Arsenal, the agreement adds further commercial continuity following recent partnership developments involving brands including Google, Hotels.com, Emirates, Saint Lucia and Meta.
The announcement comes as Arsenal begins its 2026-27 campaign after a 3-0 victory over Manchester City in the FA Community Shield. The Gunners will open their Premier League title defence against Coventry City on August 22.
The four-year extension highlights the growing importance of long-term sports partnerships, with brands increasingly seeking deeper fan engagement and purpose-led activation rather than relying solely on traditional sponsorship visibility.
