ARS Steels, a prominent steel manufacturer in South India, has elevated its brand stature by appointing cricketing icon, Rahul Dravid as its brand ambassador.
This strategic partnership underscores the company’s commitment to expanding its market reach and solidifying its position as a leader in the steel industry.
Dravid, revered for his exemplary cricketing career and impeccable character, will represent TMT bar manufacturer in promotional campaigns spotlighting the company’s flagship product, ARS 550D CRS TMT bars. These cutting-edge steel bars, fortified with optimal micro-alloys, offer superior corrosion resistance and durability.
Commenting on the partnership, Ashwani Kumar Bhatia, MD, ARS Steels, said, “We changed the way end-consumers bought steel by introducing QR-code-based quality monitoring. Besides this, we have Steel Patrol tech vans for on-site Spectro testing. This has earned us the trust of our customers.” The company had launched the “Know the Truth” campaign in 2023 encouraging customers to stop buying blindly and check the test reports before buying TMT bars. The company had then sought to aggressively promote the new way of buying steel to its customers in Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.”
In continuation of the campaign, Rahul Dravid will be the brand ambassador for ARS Steel. Talking about this, Rajesh Bhatia, ED, ARS Steels, added, “Shri Rahul Dravid is known for his work ethic, strength of character and leadership. A perfect complement to ARS Steel’s brand outlook.”
Headquartered in Tamil Nadu, ARS Steels operates one of South India’s largest integrated steel plants. With a two-decade legacy of producing high-quality Mild Steel Billets and TMT bars, the company is renowned for its stringent adherence to quality standards, surpassing BIS specifications. The manufacturer’s TMT bars are widely acclaimed for exceptional strength, durability, and corrosion resistance. The company boasts a robust distribution network across South India and is dedicated to the progress and well-being of its stakeholders.
ARS Steels joins a distinguished list of brands endorsed by the former Indian cricket captain and coach, including Bharat Petroleum Corporation Limited (BPCL), Sunfeast YiPPee!, and InCred Money.
