The Argentine Football Association (AFA) has announced that it is ready to launch commercial activities in India by officially announcing the AFA social media handle for Indian viewers. The various social media addresses serve as target media to help reach and interact with Indian football fans. The Latin American Association has signed an official contract with India On Track, a sports marketing agency, to develop accurate digital content for the Indian market.
Speaking about the partnership, AFA President Claudio Tapia said, “We are very happy and have great expectations with this project. We have seen in these years everything that the Argentine National Team generates in the Indian public and we know the potential that exists in that market. The National Team and the Professional League will from now on have an official presence in India and this will undoubtedly generate new income for AFA, in addition to continuing to position our brand globally. Argentine soccer must follow this path of expansion throughout the world and this is an important step in that direction.”
As in line with the agreement, India On Track will manage the Argentine Football Association’s marketable actions in India. Another intention of AFA can be to set up an e-commerce system for marketing professional merchandise of La Albiceleste in India.
Commenting about the deal with the AFA, India On Track Founder Vivek Sethia said, “We are excited about this partnership with AFA. With India On Track’s expertise in digital content creation and sports asset management, we are keen to take on the challenge of penetrating and engaging with a new section of football fans in India for the AFA.”
Leandro Petersen, AFA´s Commercial and Marketing Manager, said, “AFA is one of the most important and global sports brands in the world and we are always working to increase our presence in markets where we can develop new businesses. India is one of them, which we have studied for a long time before taking this important step.
“With this project we will start a path to get closer to our fans of the National Team in India with content and specific products for this market, generating an audience that can follow our selection closely.
“In turn, this presence in India opens a new market with the big brands of this country, which will undoubtedly be interested in our project and as a result of that, we will be able to generate new revenue streams. The China project allowed us to gain a wealth of previous experience and with that concept, we will continue to expand AFA’s presence around the world,” he said.