The professional American football league, National Football League (NFL), has landed a multi-year deal with the multi-national technology company, Apple.
In this association, Apple Music will sponsor the Super Bowl halftime show, beginning with the competition in February 2023.
With this collaboration, Apple will receive massive exposure considering Super Bowl is one of the highly anticipated and most watched events in the United States. The halftime show also receives a prodigious viewership as globally popular artists perform at the event. Renowned artists like Kendrick Lamar, Dr. Dre, Eminem, 50 Cent, Snoop Dogg, The Weekend, Mary J. Blige and many more have graced the event.
The financial formalities of the agreement weren’t disclosed.