The domestic T20 tournament, Andhra Premier League (APL), has signed a partnership deal with playR by iCOREts Private Limited.
The spirit of playR is “Player First,” and it is reflected in its goods and services. During the Board of Control for Cricket in India (BCCI) Fiscal Year 2021-22, playR managed to complete Kitting and Apparel for the Bihar Cricket Association. playR is Mumbai Indians‘ (MI) official fan gear partner, the firm has been providing apparel for the global market as well as equipment and fitness for the domestic and international markets.
“We are very proud, happy and excited to be associated with The Andhra Premier League (APL) as associate sponsor in promoting talents at the state level,” said Manish Sharma, Director Business.
Chairman of the APL Governing Council, Y Satya Prasad, said, “We found playR as a committed team of professionals into Sports Lifestyle Apparel Equipment Accessories and Talent Management. playR is founded and managed by sports loving and former sports persons, playR understands the needs of a player. We are very happy to associate with playR and looking at a long-term association.”
Ravi Kukreja Co-Founder playR and Director of iCOREts Private Limited, commented, “India is evolving as a sporting nation and playR endeavours to provide affordable high-quality, international standard products and services to all aspiring sportsperson in the country and abroad.”
Andhra Pradesh Cricket Association (ACA), CEO, M. Siva Reddy, said, “The basic objective of ACA to host the premier league is to promote cricket from grassroots level. It will be a platform for players from AP to showcase their talent at the national level.”
As per the deal, during the tournament and knockout stages of the APL 2022, playR has been appointed to sponsor all Super Strikers with its cutting-edge bike lineup. Worthy players are chosen by a prominent jury of members elected by the Andhra Pradesh Cricket Association (ACA).