Anchor Oral Care, a recognised oral care brand from Anchor Consumer Products, has named England player Jos Buttler as its brand ambassador in India.
This news comes at a critical point in Anchor’s journey in India, one of the brand’s strongest markets, as the company focuses on raising awareness, deepening customer connection, and growing its presence across markets and channels in its home nation. With a focus on the oral care market, this partnership shows Anchor Oral Care’s desire to deepen its consumer connection by combining Buttler’s worldwide athletic status, leadership, and winning attitude with Anchor’s heritage of quality and trust.
Jos Buttler’s appointment marks Anchor Oral Care’s first cooperation with an international sportsperson, introducing an internationally renowned personality who has developed a strong connection with Indian viewers over the years through his IPL exploits. The collaboration will help Anchor improve its relationship with consumers and families across India, while also consolidating its position as a trusted family oral-care brand.
Karan Shah, Director, Anchor Consumer Products, said, “With a presence spanning over 30 countries, Anchor Oral Care continues to accelerate its reach. India is our home market, and it’s always been an important market for Anchor, and as we continue to strengthen our presence here, we wanted to partner with a personality who represents excellence, leadership, and strong values. Jos Buttler’s remarkable journey and global stature make him an exceptional fit for Anchor Oral Care, and we are delighted to welcome him to the Anchor family. This partnership marks an exciting new chapter for us as we look to build stronger connections with consumers across India.”
Kunal Shah, Creative Director, Anchor Consumer Products, said, “Jos Buttler represents a rare combination of performance, confidence, composure, and character — qualities that make him more than just a sporting icon. From a creative perspective, his personality gives us an exciting opportunity to bring a fresh and contemporary dimension to Anchor Oral Care, while staying rooted in the values and trust that the brand has built over the years. We are excited about what this partnership can create for Anchor and our consumers.”
Asit Roy, Senior Vice President – Sales, Anchor Consumer Products, said, “India is a key market for Anchor Oral Care, and Jos Buttler’s strong connection with Indian cricket audiences through the IPL makes this association especially exciting. His stature will help us strengthen our consumer connect and further build Anchor’s presence across the country.”
Sandeep Abbhi, Marketing Head of Anchor Consumer Products, added, “Anchor has been trusted by Indian families for nearly three decades, and our ambition is to take that trust forward as we build the next phase of our journey. Jos Buttler brings an incredible combination of performance, confidence, consistency, and values, which makes this association particularly meaningful for us. We believe his stature will help us connect with a wider and younger audience while continuing to strengthen Anchor Oral Care’s position in India.”
Speaking about the association, Jos Buttler said, “I am delighted to partner with Anchor Oral Care, a brand that stands for trust, quality, and everyday confidence, values that strongly resonate with me. Oral care is an important part of personal well-being, and I am excited to support Anchor’s mission of encouraging healthy oral hygiene habits among consumers, across India.”
