The well-known FMCG firm, Amway India has announced Olympic medallist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range of products.
Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega, and All Plant Protein amongst others, across platforms.
With the onset of the partnership, Anshu Budhraja, CEO of Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition, and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”
He further added, “Our association with Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families, and ultimately for the society-at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women.”
Saikhom Mirabai Chanu in her association with the brand said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is the world’s no 1 vitamins and dietary supplements brand, committed to making people’s lives healthier.”
Amway’s association with the Olympic medalist is in line with its focus on consolidating its health and nutrition category, especially targeting women and youth in the country.