Amul, India’s largest dairy cooperative, has announced a partnership with Star Sports, the country’s leading sports broadcaster.
The collaboration sees the Indian company become the title sponsor for the live broadcast of the Premier League (PL) 2024-25 season in India.
Amul, known for its high-quality dairy products and iconic “Amul Girl” mascot, will gain unprecedented exposure to a vast audience of football fans.
As the title sponsor, Amul will have prominent branding during the live broadcast of Premier League matches.
Amul is a cooperative dairy brand from India, known for its high-quality dairy products. It’s particularly famous for its butter, milk, and ice cream. Amul has played a significant role in India’s dairy industry, empowering millions of small-scale dairy farmers. The brand’s iconic mascot, “Amul Girl,” has become a popular cultural icon.
Star Sports is a popular sports channel network in India, owned by Disney Star. It broadcasts a wide range of sporting events, including cricket, football, tennis, and more. Known for its high-quality commentary and analysis, Star Sports is a must-watch for sports enthusiasts in India.
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