As per the agreement, both athletes will be featured in a series of campaigns including television and digital commercials for promoting the various products of Amrutanjan’s such as Advanced Back Pain Roll-On, Joint Muscle Spray, and Pain Patch.
The athletes will be seen endorsing the company’s portfolio of advanced body pain management products through initiatives such as consumer and customer outreach programs as well.
Commenting on the partnership, Mani Bhagavtheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said, “Mirabai and Bajrang have emerged as role models and youth icons for the future generation. They embody the spirit of never giving up despite pain or setbacks and that’s a value our brand resonates with. Through this collaboration and stories of the athletes, we want to highlight the fact that pain can be overcome and it should not stop you from achieving your dreams.”
Mirabai Chanu said, “I am very excited to partner with Amrutanjan to promote their portfolio of pain management products. As an athlete, we have to endure physical pain and yet continue to perform. On days when the pain is almost unbearable, Amrutanjan’s range of products such as Pain Relief + Patch and Back Pain Roll-On has come to my rescue.”
Bajrang Punia said, “As a high-performance athlete, I am always looking for any edge that I can get over my competition and am looking forward to using Amrutanjan’s Joint Muscle + Spray to help me in relieving joint, muscle, and overall body pain. Moreover, for athletes in combat sports like wrestling, recovery is just as important as peak performance. This spray reaches the affected muscle and kicks out pain instantly making it helpful for quick body recovery after an intense training session or between competition bouts.”