Amritsar Soormas have strengthened their commercial portfolio ahead of the inaugural Sher-e-Punjab T20 League by announcing Omega Seiki Mobility (OSM) as their official headgear partner for the 2026 season.
As part of the multi-platform association, OSM branding will feature on the headgear worn by Amritsar Soormas players throughout the tournament, giving the electric mobility company a visible presence across match broadcasts and the franchise’s digital and fan engagement platforms.
The partnership brings together OSM’s focus on innovation and sustainable mobility with a franchise built around Punjab’s strong cricketing culture and the development of emerging talent. Amritsar Soormas are one of six city-based franchises competing in the inaugural competition, which is being organised by the Punjab Cricket Association.
The franchise is led by Indian international and Punjab star Abhishek Sharma, whose involvement adds further profile to the team and its commercial partners.
Speaking about the partnership, Dr Shahbaz Singh, owner of Amritsar Soormas, said, “We are delighted to welcome Omega Seiki Mobility as the Official Headgear Partner of Amritsar Soormas for the Sher-e-Punjab T20 League. The headgear represents focus, determination and the fighting spirit of every player who steps onto the field, and having a forward-looking brand like OSM associated with us makes this partnership particularly meaningful. With Abhishek Sharma leading the team, we have an exciting combination of talent, ambition and local pride. We look forward to giving our fans a season to remember and building a strong association with OSM.”
Dr Uday Narang, Founder & Chairman, Omega Seiki Mobility, added, “Sports have always been very close to my heart. Beyond competition, sport teaches us discipline, resilience, teamwork and the courage to constantly push boundaries, values that are equally important in building a company and creating something for the future. I have always believed in supporting sporting talent and creating platforms that encourage young people to dream bigger. Our association with Amritsar Soormas and the Sher-e-Punjab T20 League is an extension of that belief. Punjab has an incredible sporting culture and an unmatched passion for cricket, and we are proud to support this new chapter in Punjab’s cricketing journey. At Omega Seiki Mobility, we are equally committed to supporting India’s journey towards a cleaner, more innovative and future-ready tomorrow.”
Founded in 2018, OSM operates across the electric mobility sector, with products spanning electric two-wheelers, three-wheelers, trucks and other commercial vehicles. The company has increasingly positioned itself around technology-led and sustainable transportation solutions.
The Sher-e-Punjab T20 League runs from August 30 to September 13 2026, with all 27 matches scheduled at the I.S. Bindra Stadium in Mohali, Punjab. The six-team competition will conclude with the final on September 13.
The partnership provides OSM with a targeted platform to engage Punjab’s cricket audience while aligning the brand with the league’s wider objective of creating a professional pathway for the state’s emerging cricketing talent.
