FC Barcelona have announced a new multi-year partnership with AMIRI, the Los Angeles-based luxury fashion house founded by designer Mike Amiri, who will serve as the club’s official formalwear partner through the 2029-30 season.
The collaboration marks a new chapter at the intersection of high fashion and elite football, merging contemporary American tailoring with Barcelona’s global sporting legacy.
Under the agreement, AMIRI will create exclusive formalwear collections for FC Barcelona’s men’s and women’s first teams, as well as the club’s executives and board members. The bespoke designs will be worn during European competitions, finals, and official engagements, symbolizing both institutions’ shared commitment to craftsmanship, creativity, and excellence.
Manel del Río, FC Barcelona’s Managing Director, described the partnership as a natural alliance between two entities with aligned values and said, “The partnership with AMIRI represents a connection between two institutions that share the same ambitions: excellence, creativity, and attention to detail. At FC Barcelona, we believe elegance is part of how we represent the club, both on and off the pitch. AMIRI brings a contemporary vision of craftsmanship and style that aligns perfectly with our identity and the values that define us as an institution. Together, we project a global image of innovation and sophistication, values we deeply identify with.”
Echoing that sentiment, Mike Amiri, Founder of AMIRI, added, “Soccer and fashion share a spirit, born from passion, precision, and creativity. Each is about mastering your craft and expressing who you are through movement and form. Partnering with FC Barcelona lets AMIRI reflect that same pursuit of excellence through our tailoring. This collaboration with Barça is a celebration of shared values.”
The debut AMIRI x FC Barcelona collection blends the brand’s modern tailoring sensibility with visual cues drawn from the club’s iconic blaugrana identity. The winter collection features deep navy wool overcoats, double-breasted jackets for men and single-breasted styles for women, white-on-navy pinstripe trousers, and fine-striped poplin shirts. Accessories include blaugrana-striped ties and gold-bar tie clips inspired by the club’s colours. The lighter summer line reinterprets AMIRI’s signature blouson silhouette in pinstripe, paired with refined knitwear embroidered with AMIRI’s logo.
The deal runs until the end of the 2029/30 season and replaces Barcelona’s previous formalwear collaboration with Italian label Herno. It reflects a broader trend of luxury fashion brands aligning with leading football clubs, as the sport increasingly evolves into a global platform for lifestyle and cultural expression.
AMIRI joins a growing roster of FC Barcelona partners, including New Era, Spotify, Midea, DR Congo, NEVG, Nike, Raventós Codorníu, BioTechUSA, and Human Mobile Devices, as the club continues to strengthen its commercial ecosystem and expand its international footprint.
On the sporting front, Barcelona currently sits second in LALIGA, five points behind rivals Real Madrid. The team faces a crucial November schedule, with upcoming UEFA Champions League fixtures against Club Brugge and Chelsea, and domestic league clashes with Celta Vigo, Athletic Club, and Deportivo Alavés.
