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American Tourister team up with Virat Kohli for new campaign

In the campaign, a leave application will be submitted on the behalf of the employees.

American Tourister, one of the leading brands in the travel gear category has teamed up with Virat Kohli for the launch of its new intriguing campaign, ‘#UndeniableLeave’. The brand got onboard the former Indian captain as its brand ambassador in 2016 and since then has created some creative campaigns.

In this campaign, along with encouraging individuals to return to work, American Tourister has also motivated people to return to travelling and exploring safely. At times, while opting for leave at work people come up with strange reasons, the popular travel gear brand has decided to help the travelholics in approving their leave from work.

As stated by Virat Kohli, in the interesting digital campaign, #UndeniableLeave, a leave application will be submitted on the behalf of the employees. Working individuals, who are in search of leave will have to remix several pre-made reels, which could be found on the brand’s official Instagram page and share them with their bosses on the social media platform. The brand claimed that such unique attempts of requesting a leave couldn’t be denied by any boss. Multiple reels were made for men and women to make the experience doable and realistic.

Anushree Tainwala, Executive Director – Marketing said, “It’s a fact that people have the urge to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people to go on a well-deserved travel break.”

Pradnya Popade, Head-Marketing Communications said, “The craving to travel post-pandemic has increased ten-folds among people, but office commitments make it hard for them to do so as per their will. So, this campaign brought a fresh outlook towards the necessity of taking time-offs from work and igniting people to go travelling.”

American Tourister brand ambassador Virat Kohli said, “With busy training and touring schedules, I know the importance of taking a break from work. This was a fun way to get that message across to young Indians.”

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