Amazon Prime Video, a streaming service of Amazon, has secured an exclusive 11-year media rights agreement with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).
This unprecedented partnership, commencing with the 2025-26 NBA season has solidified Prime Video’s position as a dominant force in sports streaming.
The comprehensive deal has granted Prime Video exclusive global rights to 66 NBA regular-season games annually, alongside a plethora of high-profile events including the opening week doubleheader, a new Black Friday NBA game, and the entire Knockout Rounds of the Emirates NBA Cup. The platform will also enjoy exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years.
To enhance the viewing experience, Prime Video will produce live NBA pregame, postgame, and halftime shows. The deal also encompasses half of all NBA Summer League games, a package of WNBA and NBA G League regular-season and postseason games.
Commenting on the partnership, NBA Commissioner Adam Silver, said, “The digital opportunities with Amazon align perfectly with the global interest in the NBA. And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”
WNBA Commissioner Cathy Engelbert, said, “Elevating our partnership with Amazon allows us to provide more games and access to fans who subscribe to Prime Video around the world at a time of historic interest in the WNBA and women’s basketball. Amazon has demonstrated its dedication to the growth of our sport throughout our current partnership and will now be a significant contributor to the long-term sustainability of the WNBA for the players, league, and teams.”
Mike Hopkins, Head of Prime Video and Amazon MGM Studios, added, “NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years. When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles—our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”
Jay Marine, Global Head of Sports, Prime Video, shared, “We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular-season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action. Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”
Beyond the core package, Prime Video will distribute an expanded slate of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom, and Ireland. This expanded package features additional primetime regular-season games, a Conference Finals series annually, and the NBA Finals in six of the 11 years. International live-game package rights extend globally, with exceptions for specific regions and Canada starting in the 2026-27 season.
The WNBA also benefits significantly from the agreement. Prime Video secures exclusive streaming rights to 30 regular-season games per year worldwide, along with the Championship Game of the WNBA Commissioner’s Cup. Additionally, the platform will broadcast exclusive WNBA postseason games for the first time, including a first-round series annually, seven Semifinal series, and three WNBA Finals over the 11-year deal.
Jay Marine, continued, “The WNBA is soaring in popularity, and we’re so gratified to continue our relationship and to have the chance to showcase these incredible athletes to even more Prime members around the world. This is an incredibly exciting moment for the league as more fans discover just how fun and thrilling WNBA action is—we’re proud to have been their partner over the past four seasons, and to re-affirm our commitment to the W and its fans, both old and new, for years to come.”
Prime Video, already a prominent streaming service with a vast library of movies, TV shows, and original content, has rapidly emerged as a leader in live sports broadcasting.
By securing exclusive rights to a substantial portion of the NBA and WNBA seasons, Amazon Prime Video is poised to attract new subscribers, deepen fan engagement, and reshape the sports broadcasting landscape.