Amazon extends broadcast deal with UEFA Champions League in Germany

Throughout the new three-year cycle, Amazon will be able to air 17 matches exclusively as the new 'Swiss model' format.

The giant e-commerce company, Amazon has extended its UEFA Champions League broadcast rights agreement in Germany from 2024-25 to 2026-27, which allows it to continue to provide a first-pick Tuesday-evening match.

After safeguarding the ‘A1’ package for the existing three-year cycle in its first major football play in the German market, the online retailer has now secured the rights for the next three seasons.

Throughout the new three-year cycle, Amazon will be able to air 17 matches exclusively as the new ‘Swiss model’ format is initiated to Europe’s elite club tournament, with 36 teams in contention in a single league. Highlights from Tuesday evening are also included in the bundle.

As per DPA and in Germany, the subscription broadcaster DAZN, which currently owns unique live rights to the first-pick Wednesday matches and all remaining live rights besides the Amazon match, has also retained rights for another three seasons. DAZN also has pay-television rights to the final as well as exclusive rights to the UEFA Super Cup.

Amazon recently obtained a chunk of the Champions League rights in the UK from 2024-25 onwards, and it also has rights to the top-pick Wednesday match in Italy during the current cycle.

ZDF, Germany’s public broadcaster, presently has free-to-air privileges to the Champions League final, as well as match highlights from Tuesdays and Wednesdays.

On October 10, The Team Marketing company approved the Champions League’s Invitation to Tender (ITT) in German-speaking nations, with a first-round deadline of November 14.

The UEFA Champions League rights are now being sold alongside a new Champions League ‘opening tournament’ and the UEFA Youth League. The privileges to the Europa League, Europa Conference League, and the new ‘UEFA Europa Super Cup’ are now being sold as a package.

RTL has secured exclusive rights to the Europa League and Europa Conference League in Germany for the duration of 2021-24. The matches are shown on the commercial broadcaster’s free-to-air channels RTL and Nitro, in addition to its subscription streaming company RTL+.

The 2021-22 Champions League final between Real Madrid and Liverpool drew an average viewership of 8.4 million viewers (a 34.5 per cent share) on ZDF.

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