Amazon bags eye-watering Champions League deal in Italy

Amazon is set to secure one of the main Uefa Champions League (CL) broadcast packages in Italy. The web retail giant is reportedly paying €80 million per season to get the top pick matches on Wednesday evenings during the 2021-24 cycle. Amazon’s Prime Video is likely to air 17 games per season in total.

Multiple reports also suggest that the remaining packages for European soccer’s top club competition remain up for grabs. Sky Italia, DAZN, and Mediaset are expected to make bids for these rights. The packages will offer media outlets to broadcast other CL games, including the final of the competition.

Pay-Tv broadcaster Sky Italia currently holds exclusive rights to both the Champions League and second-tier Europa. It is a three-year deal worth €300 million per annum.

Commercial broadcaster Mediaset broadcasted few games from last season’s Champions League. As part of a two-year sublicensing deal with Sky, Mediaset is likely to telecast few games this season too.

The Team Marketing agency that sells rights to the Champions League on Uefa’s behalf launched the process of getting bids in Italy during October.

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