The Formula 1 team, Alpine has announced a new partnership with the Denmark-based company, BLAST.tv Paris Major 2023. The collaboration was created in anticipation of the forthcoming Counter-Strike: Global Offensive (CS: GO) Major, which will take place in Paris from May 8 to May 21, 2023.
As per the partnership, Alpine will be playing the role of automotive and motorsport partner of the CS: GO Major. The racing team will be working to reach out to a wider audience, particularly in the esports sector, and connect both the motorsports and esports communities and fanbase through fan engagement plans during the event.
The French Formula One team will be highlighted during the livestream at the Challengers, Legends, and Champions Stage. The A110 S will also be showcased in the arena. As a part of the relationship, the BLAST.tv branding will be displayed on the Alpine race vehicle at the 2023 Emilia Romagna Formula One Grand Prix.
Robbie Douek, CEO at BLAST, said, “The prospect of bringing together the passionate and fast-paced worlds of motorsport and competitive gaming through this partnership is hugely exciting for both brands. BLAST and Alpine share an ambition to bring fans to the very heart of our experiences and we have some exciting plans as part of this cross-collaboration. The BLAST.tv Paris Major is seen as one of esports’ pinnacle events of the year and provides the perfect platform to create unique activations for our audience in-arena and for those tuning in from all around the world in over 100+ territories.”
David Gendry, VP Sponsorship, Partnerships & Communication at Alpine, said, “The crossover between motorsport and CS:GO audiences is huge. While we always look for ways to grow our mainstream audience, it’s also fantastic to work with a community that is so passionate about competitive gaming. We are born competitors and are excited to align with an event that embodies competitive excellence. The BLAST Paris Major also allows us to go back to our roots. A crossover like this hasn’t been trialled in esports before. We are very respectful of the CS:GO community which is why we wanted to engage with attendees in a way that would be natural, leaning on CS:GO icons to help us blend in with the scene.”
BLAST is a Danish company that runs fascinating esports competitions all around the world. The company wants to advance esports and bring it to the pinnacle of international entertainment.