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Alpine F1 team announces BWT as title sponsor

Alpine will unveil its 2022 F1 car, which will once again be raced by Fernando Alonso and Esteban Ocon on February 21.

The Alpine Formula 1 team has announced a new title sponsorship with the water treatment supplier, BWT for the upcoming season.

The “renowned pink colour” of the water treatment company will be “incorporated into Alpine’s famous blue livery,” according to a statement from what will now be known as BWT Alpine F1 Team.

Alpine will unveil its 2022 F1 car, which will once again be raced by Fernando Alonso and Esteban Ocon, on Monday, February 21, ahead of the start of pre-season testing.

Alpine F1 Team and BWT are committed to working together to assess their global impact and drastically reduce their carbon footprint in their respective fields. The elimination of single-use plastic is only the first step.

The partnership between BWT and Alpine was described as a “strategic, long-term partnership” in which the two organisations will “work together to spread the message of sustainability around the world using the combined global platforms of Formula 1 and the automotive industry.”

Cédric Journel, Alpine Sales and Marketing Vice President, said, “We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single-use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste. In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”

Lutz Hübner, CMO of BWT, commented, “We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events. The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy. We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and membranes for fuel cells – the energy converter of the 21st century. Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility.”

BWT’s motorsport sponsorship programme has expanded beyond F1 to include a significant presence in categories such as the F1 feeder ladder and GT racing.

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