Unrivaled, a groundbreaking 3-on-3 women’s basketball league, has secured Ally Financial as its official founding partner.
This significant partnership goes beyond just jersey sponsorship. Ally is committed to substantial media spending, actively aiding Unrivaled in securing a crucial broadcast deal.
Commenting on the partnership, Stephanie Marciano, Ally’s Head of Sports and Entertainment, said, “We don’t consider [partnerships] unless there’s an opportunity to either integrate into best-in-class media or property has all the right ingredients and a true commitment to finding the best national distribution options. And they [Unrivaled] have given us a seat at the table with them to help push their media deal forward. That [media presence] is a non-negotiable for us.
“Our focus has always been on finding a way into women’s basketball at the league level; however, we’ve encountered obstacles with the NCAA and the WNBA due to sponsorship agreements. The Unrivaled partnership marks the next step in expanding our strategic footprint in women’s basketball.”
The partnership aligns perfectly with Ally’s ongoing mission for equal representation in sports advertising. Supporting Unrivaled allows Ally to connect with a passionate audience of women’s basketball fans, further solidifying its commitment to gender parity in sports marketing.
Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, promises to revolutionize professional basketball. This fast-paced, 3-on-3 format offers a dynamic and exciting viewing experience, setting the stage for a significant moment in women’s professional basketball history. The league’s inaugural season tips off in 2025, with eyes on the future of the sport.
Ally Financial, a leading digital financial services company based in Detroit, Michigan, boasts a rich history dating back to 1919. The financial services company offers a variety of banking solutions including car loans, online banking, mortgages, and insurance. This partnership follows Ally’s initial foray into professional basketball with a multimillion-dollar deal as the official retail banking partner and jersey sponsor for the Las Vegas Aces of the WNBA in 2024. The financial institute also serves as the partner of Wrexham AFC Women for their USA Tour.
