Relevent Sports Group (RSG), the preeminent soccer events and media organization in North America and Asia, announced that “Ally,” a financial services corporation recognized for its unwavering dedication to equality, would serve as the 2022 Women’s International Champions Cup (ICC) presenting sponsor.
This is Ally’s third year as a sponsor of the world’s greatest annual summer soccer competition, which features the top clubs from Europe and the United States competing for the title of “World Champions.”
Susie Fiore, Head of WICC said “Ally has been a long-time supporter of the Women’s International Champions Cup and of women’s soccer, and we couldn’t be more thrilled to expand that relationship even further with them as the presenting sponsor of this summer’s tournament.”
The powerful brand has enabled RSG to develop and elevate the inaugural series ‘Women’s International Champions Cup Best XI presented by Ally’ in 2020, comprising of the athletes, executives, journalists, coaches, and other individuals who are doing the most to promote women’s soccer.
Ally continues to promote financial literacy and the significance of saving through their ownership of their “Own The Save” programme at the 2021 WICC after renewing their partnership with RSG last year. Ally is also the National Women’s Soccer League’s official banking sponsor and league-wide sleeve sponsor, as well as the first official sponsor of the NWSL Players Association.
Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial told the press, “As part of our commitment to elevating world-class women athletes, Ally is expanding our support of the Women’s International Champions Cup. We are not only investing in their unwavering mission to bring these incredible athletes to the world’s stage, but our support confirms our belief in the enormous growth opportunity in women’s sports.”
For the second year in a row, the World Cup will be held at Providence Park in Portland, Oregon. Last year, Portland Thorns FC won the title in a dramatic manner, defeating previous champion Olympique Lyonnais 1-0.