The lifestyle apparel major, Allen Solly, part of Aditya Birla Fashion and Retail Limited, has appointed tennis legend Sania Mirza as the brand ambassador for its womenswear category, marking the brand’s first female ambassador in this segment.
The collaboration will spearhead Allen Solly Women’s latest campaign, celebrating individuality, confidence, and the spirit of modern Indian women. The campaign, set to roll out across digital, print, and in-store platforms, will spotlight the brand’s handbags and accessories, from totes and satchels to slings and backpacks, styled around Sania Mirza’s distinctive personality and journey.
Commenting on the occasion, Richa Pai, Chief Business Officer, Allen Solly, said, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style, and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
Sania Mirza added, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women. I look forward to being part of this new journey with Allen Solly Womenswear.”
The partnership underscores the lifestyle brand’s strategic push to expand its footprint in the women’s fashion and accessories market. The brand aims to connect with a new generation of consumers who view fashion not just as clothing, but as a medium for self-expression and individuality.
With this campaign, the fashion label aims to reinforce its positioning as a lifestyle brand that strikes a balance between style and substance, resonating with women who, like Sania Mirza, embody ambition, authenticity, and modern confidence.
The Aditya Birla-owned label joins a growing list of brands the Indian former professional tennis player endorses, including Boldfit, Play Sports, Sony Sports Network (as brand ambassador for tennis properties), Samsonite, and ALYF, further cementing her status as one of India’s most influential sports and lifestyle icons.
