ALLEN, India’s premier name in foundational and supplemental learning, has partnered with the former Indian cricket team captain, Mahendra Singh Dhoni.
This partnership emphasises the critical importance that professional advice plays in attaining success, whether in academia or athletics. Dhoni’s partnership with ALLEN underscores the institute’s mindset that no ambition is too big to achieve with the correct preparation.
ALLEN, a renowned brand in education, has helped over 500,000 students achieve their ambitions of becoming physicians and engineers. ALLEN is now expanding its goal to include even the most rural areas of India, guaranteeing that every student has access to its world-class resources. Through its extensive network of campuses and ALLEN Online courses, the institution guarantees that no student falls behind in their quest of achievement.
ALLEN Online leverages technology and customisation to provide the institute’s 36+ years of knowledge straight to students’ homes. ALLEN’s collaboration with MS Dhoni underscores its aim of inspiring students to overcome geographical obstacles and trust in their potential.
On the association, MS Dhoni said, “Dreams don’t need PIN codes when ALLEN Online is by your side. If a boy from Ranchi can conquer the world, I truly believe that success is possible with the right dedication, guidance, and mindset—no matter where you come from”
The campaign film, set at a chai tapri (tea stand), evokes the spirit of small-town dreams. It shows Dhoni shocking a group of students as they discuss their JEE and NEET strategies. In his signature flair, Dhoni encourages them to follow their aspirations and introduces them to ALLEN Online, a platform that connects ALLEN’s professional instructors and resources to students around the country. This portal has already helped students get seats at IITs and top government medical institutes.
Nitin Kukreja, CEO of ALLEN Career Institute, said, “MS Dhoni represents resilience, focus, and excellence—the very qualities ALLEN strives to instil in every student. His journey to captaining India to World Cup glory proves that when ambition is matched with the right guidance, anything is possible. Together with Dhoni, we are breaking down barriers of geography and access, ensuring that students from every corner of India can compete on a level playing field.”
Abha Maheshwari, CEO of ALLEN Online, added, “Technology has transformed education, making it a great equalizer by overcoming challenges related to location and access. With ALLEN Online, we bring the same trusted guidance and academic excellence from our classrooms directly to students’ screens. The results speak for themselves – ALLEN Online delivered outstanding results in 2024, with an AIR 69 in IIT. Additionally, 112 of our online students secured places at top IITs, and more than 100 online live course students will be joining government medical colleges.”
This association reinforces ALLEN’s leadership in test preparation while amplifying its commitment to democratizing education. MS Dhoni’s involvement adds credibility and inspiration to ALLEN’s mission, empowering students and their families from diverse backgrounds to dream big.