The All India Pickleball Association (AIPA) has announced a strategic partnership with Branquila Brand Ventures (BBV) to bolster the growth and popularity of pickleball in India.
BBV, a leading integrated brand management agency, will serve as AIPA’s exclusive brand agency, overseeing a comprehensive range of marketing and branding initiatives.
The partnership aims to capitalise on the burgeoning popularity of pickleball globally and position it as a mainstream sport in India. By leveraging BBV’s expertise in brand development, marketing, and strategic planning, AIPA seeks to enhance the sport’s visibility, engagement, and participation.
Commenting on the appointment, Arvind Prabhoo, President – All India Pickleball Association, said, “As Pickleball moves into its next phase of growth, we’re excited to have Branquila on board to help us navigate the positioning, placement and promotion of Pickleball in India. We plan to expand Pickleball’s reach and engagement across India, and in that, we look forward to the collaborative journey with Branquila to elevate the game to new heights.”
Sandeep Dahiya, Founder and CEO – Branquila Brand Ventures, said, “We are honoured to work with AIPA in promoting pickleball, a sport that has immense potential and appeal in India. AIPA team’s energy and belief in Pickleball is simply infectious, and we look forward to creating a unique and engaging brand presence that resonates with audiences nationwide, across platforms, driving growth and participation in the sport.”
BBV will develop and execute a comprehensive marketing strategy tailored to the Indian context, encompassing digital marketing, public relations, trade marketing, influencer management, and creative services. The agency will work closely with AIPA to create compelling content and campaigns that resonate with diverse audiences.
The partnership between AIPA and BBV marks a significant milestone in developing pickleball in India. By leveraging their combined strengths, the two organisations are poised to make a lasting impact on the sport’s trajectory.
Branquila Brand Ventures is a renowned integrated brand management agency headquartered in Thane, Maharashtra. Led by industry veteran Sandeep Dahiya, Branquila specialises in driving business growth through innovative branding strategies. With a focus on creativity, storytelling, and consumer engagement, the agency helps clients create strong brand identities, connect with their target audiences, and achieve long-term success.
Established in 2008, the All India Pickleball Association is the national governing body for the sport in India. AIPA organises tournaments, conducts coaching camps, and advocates for pickleball recognition by the Indian government. Recently, AIPA announced partnerships with Skechers and KheloMore Sports, further solidifying its position as a leading force in developing pickleball in India.