The Swiss Formula One team, Alfa Romeo F1 Team Stake has signed a partnership with the community-driven live-streaming platform, KICK.
With this development, the KICK branding will be featured on Alfa Romeo’s C43 at selected races. Both of them are ready to collaborate on special fan engagement, which will feature the drivers of the Alfa Romeo.
Alessandro Alunni Bravi, Managing Director of Sauber Group, said, “A streaming platform and a Formula One team share some key elements: we both talk with young, engaged audiences that demand attractive content and that are very discerning when it comes to what they consume in the digital world. KICK’s plans for the new season are incredibly exciting and we are proud to be working with them: it will also be a way for our team to reach out to new audiences and bring them in the growing fold of Formula One fans.”
Akhil Sarin, Director of Acquisition at KICK said, “The ground-breaking partnership between KICK and Alfa Romeo F1 Team Stake will aim to create a powerful synergy that not only expands reach and engagement of each other’s audiences but also set new standards of live streaming experiences. Formula One fans can now look forward to exclusive, behind-the-scenes content as well as opportunities of interaction with drivers and brand ambassadors through this exciting collaboration.”
Previously, the Swiss team had struck a deal with Stake as the title partner.