Alexander Zverev, the German professional tennis player and the current Association of Tennis Professionals (ATP) world No. 2., has developed a three-year exclusive partnership with Bitpanda, a leading European cryptocurrency investment platform.
In this deal, Zverev will be sporting Bitpanda’s logo on his sleeve at all ATP and Grand Slam events worldwide, with his initial outing bearing the branding coming at the ATP Finals in Turin.
We’re excited to welcome @AlexZverev to join us as Bitpanda Global Ambassador! 🎾
— Bitpanda (@Bitpanda_global) November 11, 2024
Alexander will make his debut in this role already in tonight’s match at the ATP Finals in Turin.
Best of luck, Alexander! pic.twitter.com/RsHeuyjFoc
In addition, the collaboration will include fan events, social media campaigns, and special content, such as behind-the-scenes insights into Zverev’s career and investment ideas, all of which are intended to inspire and inform both new and experienced investors.
On the deal, Zverev said, “I am thrilled to have a strong brand like Bitpanda by my side for the next three years, a brand that shares the same high standards I set for myself. Bitpanda’s mission to make digital assets accessible to everyone, giving people more control over their future, resonates with my belief that taking responsibility and pushing to achieve the best are key to success – both on and off the court.”
Eric Demuth, CEO and Co-Founder of Bitpanda, commented, “Alexander Zverev is one of the most talented athletes of his generation, and recognised for his performance, perseverance and authenticity – values that align perfectly with Bitpanda’s mission. We’re thrilled to welcome him as our Global Ambassador and excited to support him on his journey. Together, we aim to inspire a new generation of investors and show that finance, like sports, requires dedication and focus to achieve success. Welcome to the team, Alexander.”
Bitpanda has frequently tapped into sports to raise its profile and recruit new clients. In addition to its connection with Zverev, the platform has previous ties with tennis players Stan Wawrinka and Dominic Thiem. Aside from tennis, Bitpanda has partnerships with prominent sports clubs such FC Bayern Munich, AC Milan, and the National Football League (NFL).