The Saudi Pro League (SPL) team, Al Nassr FC have inked a global partnership with Snickers, the world-renowned chocolate brand.
With this agreement, Snickers has become Al Nassr’s official chocolate partner and its logo will be displayed on the sleeve of the club’s training shirt, which also acts as a warm-up kit during SPL and King’s Cup match days.
The partnership, which was enabled by SPORTFIVE, represents a big step forward for both Al Nassr and Snickers, providing extensive visibility and engagement across numerous platforms.
Snickers will get substantial global exposure with its appearance on Al Nassr’s training uniform and the club’s extensive social media outlets, as well as TV coverage. Aside from the kit, the association will be implemented through a variety of marketing channels throughout the Middle East, including in-stadium activations, internet platforms, and retail points of sale. This multi-channel strategy not only increases brand visibility but also builds a stronger emotional bond between Snickers and Al Nassr’s devoted fans.
By bringing Snickers on board, the team expands its portfolio of famous worldwide partners, underlining the club’s desire to promote its brand internationally. This relationship demonstrates Al Nassr’s dedication to partnering with prominent companies that share its ambition for global expansion.
Snickers views the collaboration as a compliment to its other football-related partnerships, which include those with the English FA, Washington Spirit, and players like Bukayo Saka and Luka Modrić.
Jordi Durante, CRO at Al Nassr, said, “We are proud to partner with Snickers, a brand that has a strong track record of partnering with leading sports federations, teams, and athletes worldwide. This collaboration not only enhances our global presence but also unites us in our shared mission to ‘fill hunger’.”
Ahmed Helaly, GM of Mars Saudi, said, “Snickers’ sponsorship of the club is a significant step that reflects our commitment to enhancing the sports experience for fans in the Kingdom. We are proud of our partnership with Al Nassr, a prominent symbol of football in the region. Through this partnership, we aim to provide support to all players and fans, enabling them to enjoy outstanding sports experiences. We believe that sports act as a bridge that brings hearts together, and with Snickers, we strive to be part of this journey, creating an atmosphere of joy and excitement while enjoying Snickers products as fans cheer to their favorite team which aligns with Mars’ strategy of inspiring moments of everyday happiness.”
Christian Koller, Vice President of Global Athlete & Team Marketing at SPORTFIVE, said, “We’re proud to facilitate this partnership between Snickers and AlNassr, further enhancing AlNassr’s global appeal and giving Snickers a unique platform to connect with fans around the world. This marks another milestone in our shared vision of developing outstanding and impactful partnerships with iconic global brands.”
