Al-Ittihad, ROSHN Group strike partnership 

Following the affiliation, ROSHN Group has been named the platinum sponsor of Al Ittihad. 

The Saudi Pro League (SPL) team, Al-Ittihad have announced a three-year partnership with the Saudi-based real estate entity, ROSHN Group.

Following the affiliation, ROSHN Group has been named the platinum sponsor of Al Ittihad. 

Through this three-year deal, the branding of the real estate company will be seen on the Tigers’ jerseys. 

Commenting on this new partnership, David Grover, CEO of ROSHN Group, said, “We are thrilled about our sponsorship of Al Ittihad, the reigning champions of the RSL and a prominent force in the Saudi sports scene. Al Ittihad holds a significant position in the Kingdom’s sports landscape, with its extraordinary achievements, star players, and revered legends who have made immense contributions to the development of Saudi football. The club continues to demonstrate the attractiveness of Saudi football with the recent transfer of the iconic champion Karim Benzema. ROSHN is committed to increasing entertainment opportunities and promoting a healthy and active lifestyle in Saudi Arabia, and we are very excited to begin our collaboration with Al Ittihad which will hopefully deliver success to its fans”. 

Abdulwahab Abed, CEO of Al Ittihad, commented, “We are very excited by our new partnership with ROSHN Group and trust that it will bring more success to our club and to the people of Jeddah. We believe that our partnership with ROSHN is important to helping us grow into challengers for continental competitions”. 

Also profoundly known as “The People’s Club” (Nadi-al Sha’ab), the team has onboarded the French striker, Karim Benzema

ROSHN Group, the most reputable multi-asset class real estate developer in Saudi Arabia, is a giga project that is fully owned by the Public Investment Fund (PIF) of the country. A new style of life is provided by ROSHN’s integrated projects, which also include green areas, sports venues, bike lanes, and living outside of conventional boundaries. With a land bank of more than 200 million sqm, the Group is constructing at an unprecedented scale, driven by technology, innovation, and sustainability. The Group began construction on its 20 million square foot SEDRA community in Riyadh in 2021 and began delivering houses earlier than expected, making it the first giga project to reach customer delivery in the Kingdom.

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