The pan-Asian insurance group, AIA, has announced a partnership with the England skipper, Harry Kane.
In this development, the Tottenham Hotspur striker has been named the new ambassador by AIA. The new association has been followed by the Hongkong-based American multinational’s partnership with the Spurs for the past 10 years.
The two parties involved will team up to address mental health and resilience. In addition, AIA will join forces with the Harry Kane Foundation (HKF) to enhance the importance of health and mental well-being. The initiative will kick off with the Spurs’ vice-captain’s self-produced animation labelled Harry Kane: Resilience to spread awareness of the importance of positive thinking, self-belief, and having the support of others.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “We are excited to welcome Harry Kane as an AIA Ambassador and deepen our partnership with Tottenham Hotspur. AIA is committed to accelerating a movement across Asia to engage one billion people to live Healthier, Longer, Better Lives by 2030. Harry’s enormous following and influence will help inspire and educate communities across the region.”
Harry Kane said, “I am delighted to be appointed as an AIA Ambassador. I believe in the value of maintaining a healthy lifestyle and feel it is important to use my position to encourage people to look after their mental health. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the health of communities across Asia.”